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Professional Certificate

Marketing Analysis & Marketing Strategy ‏

Learn how to analyze markets and develop effective marketing strategies for trade success. This course covers key tools, techniques, and insights to help businesses make informed decisions and leverage PSW for targeted international market access.
Free

About this Course

This course is built for Pakistani businesses looking to grow beyond borders. Whether you sell spices, shoes, textiles, software, or services, this training walks you step by step through how to create a marketing strategy that works internationally.

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Is this course for you?

If you’re a Pakistani entrepreneur, SME owner, freelancer, marketing team, or even just exploring export, yes, this course is for you.

You don’t need an MBA or a big budget. You just need:

  • A product or service you believe in
  • A desire to grow internationally
  • And the curiosity to learn how marketing works across cultures

Whether you're based in Lahore, Peshawar, Karachi, or Hunza, if you're ready to grow your business globally, you're in the right place.

What will you learn?

You’ll learn how to:

  • Pick the right international markets for your product
  • Understand what customers want in places like the UAE, UK, KSA, or Malaysia
  • Build a brand that speaks to global buyers—but still feels proudly Pakistani
  • Use tools like ChatGPT, Canva, and Google to make your work easier
  • Create a clear, realistic marketing plan—even if you’re a small team

And the best part? Everything is explained in a way that connects back to your business in Pakistan—your challenges, your culture, and your ambition.

Let’s start building your path to global growth. Ready? Let’s go.

  • Time Duration 30 to 60 minutes
  • Difficulty level Beginner
  • Learning Mode 100% Online
  • Prerequisites None
  • Prerequisite Courses None
  • Language English
  • Self-Paced
  • Full Lifetime Access

Offered By

PSW

The Pakistan Single Window (PSW), an initiative led by Pakistan Customs, represents a significant leap forward in modernizing trade practices within the region. The primary objective of PSW is to streamline the complexities of cross-border trade, making it more efficient, cost-effective, and accessible. This goal is achieved by transitioning traditional, paper-based trade processes into a fully integrated digital system.

CIPE

The Center for International Private Enterprise (CIPE) was founded in 1983 by President Ronald Reagan. CIPE has been at the forefront of promoting democracy and economic freedom amidst global challenges. It focuses on strengthening democratic institutions to foster a conducive environment for business and entrepreneurship. Their enduring efforts are vital in addressing the evolving economic and social needs of citizens in democracies around the world.

SDPI

The Sustainable Development Policy Institute (SDPI) was established in 1992 in response to call for a dedicated entity to guide the nation’s socio-economic development within an environmental framework. It is a leading source of expertise and advisory in South Asia’s policy landscape, offering expertise and advisory services to the government, private sector, and non-governmental organizations.

Outline

Module 1: Market Analysis Fundamental Concepts

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Module 2: Developing Marketing Strategy

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Module 3: Digital Marketing Strategy & Analysis

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Module 4: Implementation & Optimization

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Module 5: Additional Resources

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Shareable Certificate

Upon completion of the course, you receive a signed certificate from the institute. You can share this certificate in the certifications section of your LinkedIn profile, on printed resumes, CVs, or other documents.

PSW

Frequently Asked Questions (FAQs)

You should take this course if you want to experiment with student-centred teaching approaches, want to create an environment of collaborative and active learning in your classroom, and want to ensure that students are really internalising the concepts you are teaching.
You will have to watch all the videos, read the PDFs, and play all the games to complete the course.
Yes, you can take a test again. The score for the latest attempt will be recorded.
You do not have to complete the course in one go. There is a lot of information here, so you should learn at a pace that is comfortable for you. You can pause at any time, and return when it’s convenient for you to resume the course. You may also go back over a completed module to refresh your memory at any time.
The certificate is a certificate of completion. If you complete all the modules, then the certificate will be available to you at the end of the course. There is no minimum score required to pass the course.
For any issues feel free to reach out to us at support@ilmx.org.
The course should take you between 10 to 15 hours depending upon your reading speed. As this is a self-paced course, the exact time of completion depends on you.